jakelodwick: The Memeification of Your Band on HIPSTERRUNOFF. Long & good article about memes. A meme is a unit of culture, like a gene is a unit of biological programming. The modern band is not just about ‘music.’ The modern band must successfully win over fans by finding effective methods to generate themselves into a meme-source worth following. You are more than just your music. You are an aesthetic. You are the news that bros every where need to read about. You need to picture a world where you have at least 20K twitter followers who are eager to follow your lifestream on a meme-to-meme basis. I was trying to explain this to Tom the other day in regards to his band. His response was “Let us try to write a few songs first.” Click for high-res image

jakelodwick:

The Memeification of Your Band on HIPSTERRUNOFF.

Long & good article about memes. A meme is a unit of culture, like a gene is a unit of biological programming.

The modern band is not just about ‘music.’ The modern band must successfully win over fans by finding effective methods to generate themselves into a meme-source worth following. You are more than just your music. You are an aesthetic. You are the news that bros every where need to read about. You need to picture a world where you have at least 20K twitter followers who are eager to follow your lifestream on a meme-to-meme basis.

I was trying to explain this to Tom the other day in regards to his band. His response was “Let us try to write a few songs first.”

Posted on April 1, 2009 at 1:37pm with 29 notes and was reblogged from n/a

Post Notes

  1. jesstugas reblogged this from jakelodwick and added:
    I was trying to explain this to Tom the other day in regards to his band. His response was “Let us try to write a few...
  2. trmw reblogged this from hipsterrunoff and added:
    I have mixed feelings about this guy (he seems like...douche / he seems fairly bright) but...
  3. panconlechon reblogged this from jakelodwick and added:
    ”The modern band...not just about music”. I don’t understand. Does the modern band have to...
  4. hellonewworld reblogged this from yvynyl
  5. yvynyl reblogged this from hipsterrunoff and added:
    Yet another lengthy, brilliant screed from Carles re: modern music. Do click through to read the whole thing. So good.
  6. chepanzee reblogged this from hipsterrunoff
  7. n0her0es reblogged this from hipsterrunoff
  8. morenewsfromnowhere reblogged this from jakelodwick and added:
    Dear every band I’ve ever loved. Read this and take heed. Thanks.
  9. nalbs reblogged this from hipsterrunoff
  10. lumber reblogged this from jakelodwick
  11. zackwolk reblogged this from jakelodwick
  12. walkietalkies reblogged this from hipsterrunoff and added:
    Post-SXSW, this couldn’t be more relevant.
  13. hipsterrunoff posted this